Rapid Deployment of Data Highways
How to Successfully Execute Rapid Deployment of Data Highways This Year
Over the past decade, advances in digital technology have elevated consumer expectations to increasingly higher levels. This trend has prompted business leaders to keep pace by optimizing their operations management, policies, and procedures to match elevated customer expectations and boost operations to current competitive standards.
Most consumers expect bi-directional access to a company's products, services, support, and promotions at any time or place. To survive in this fast-paced marketplace, businesses must level new technologies and re-imagine how they manage their Digital Asset Supply Chain.
The Challenge
Data Asset Management (DAM) has become essential to any business competing in today's markets. Although most companies have undergone some form of digital transformation, their partial or fragmented effort is typically insufficient to keep up with the rising customer experience standards and competitors with enterprise-wide digital adoption.
Customers usually don't have the patience to navigate between your company's propriety data DAM systems, email correspondence, and downloaded digital assets, not when your competition serves their needs with a centralized, integrated DAM ecosystem. This reality is why local software integrations and cloud storage solutions alone won't keep your business competitive.
In addition, pressing workflow demands require your operations to have more end-to-end visibility and streamline communication between vendors, suppliers, and other parties. Therefore, the challenge for business leaders is to develop a DAM ecosystem that meets the high standards for customer experiences and operational efficiency.
Overview
Businesses can meet the challenge by rapidly deploying a digital highway encompassing multiple software solutions and allowing bi-directional traffic. It must also have an omnichannel capacity to receive and send through various data sources.
Your business can accomplish this task with a software-neutral hub capable of managing multiple data highways when switching software systems and installing newer versions. In addition, it provides the central platform for converging digital assets and critical connections necessary to deploy digital highways.
This article will detail how omnichannel data orchestration with Lumino can help your company rapidly launch a digital highway.
About the Case Examples
The following case studies can give you insight into how companies in various industries address and meet the demands of a progressively evolving marketplace. In addition, these examples will demonstrate how an integration platform as a service (iPaaS) helps businesses integrate their data asset management (DAM) systems into different digital environments to maximize customer experiences and operational performance.
Case Example 1. Public Airlines
Operating for almost 90 years, Public Airlines is one of the most popular airlines in the world. It averages over 8,000 flights per day to stops in over 60 countries.
Objective
By deploying a speedy digital highway, Public Airlines intends to improve customer experience by:
- Reducing downtime
- Providing faster service delivery
- Streamlining workflows both internally and in Cloud layers
- Avoiding digital roadblocks
- Automating repetitive, labor-intensive tasks
Challenges
The airline's infrastructure has integration problems and is not parallel with premium external solutions. This predicament makes orchestrating platforms such as DevOps, Cloud, VMware, and third-party app teams difficult. Consequently, these serious connectivity problems could hinder the rapid deployment of a digital highway.
Solution
The Lumino portal can solve Public Airlines' integration problems with its Dynamic Data Rules engine. With remarkable accuracy, this platform transforms or reclassifies data formats according to user, vendor, or third-party specifications. In addition, Public Airlines can generate or manage the rules in-house or assign them uniquely to each integration. As a result, the seamless integration of Public Airlines' data management systems will create the orchestrated collaboration needed to satisfy all the points in the airline's objective.
Case Example 2 – Safe Harbor Bank
Safe Harbor Bank has been a licensed and incorporated financial institution since May 2010. With its bank license, Safe Harbor offers a broad range of banking services. It presently focuses on two products: credit cards and micro-lending. In 2014, Safe Harbor launched its Fast Money Card product, a prepaid card tethered to the MasterCard@network.
Objective
Safe Harbor Bank intends to expand its retail banking capabilities over the next three years by deploying a digital highway. It plans to mimic Bank of America's stellar customer experience model with an omnichannel data ecosystem.
In addition, Safe Harbor Bank aspires to implement a "Robo-branch" initiative that allows customers to bypass a teller and solve their issues with a machine. This system can enhance the customer experience and reduce the workflow of their human team members.
Challenges
Although Safe Harbor has gone through a limited digital transformation, its data sources have limited connectivity to each other due to customizations and proprietary solutions, limiting their response to the speed of change. As a result, rapid deployment under its present setup is problematic.
Solution
Safe Harbor Bank's rapid deployment of a digital highway would greatly benefit from Lumino by Ariox because it uses dynamic application bridging technology. Using the Lumino portal as the central hub, this technology forms bidirectional data traffic between any source or destination system.
Since it is a self-service technology, Lumino allows your team to manage the system in-house without coding specialization or help from consultants. Plus, Lumino makes rapid activation in the cloud possible with its library of plug-and-play (PnP) connections acting interchangeably with the software-neutral portal. So, the omnichannel orchestration that Lumino provides can help Safe Harbor acquire the capabilities to enrich customer experiences and empower the "Robo-branch" initiative.
Case Example 3 – Crown Valley Metal & Supply
Since 1981, Boeing award winning supplier, Crown Valley Metal & Supply, has supplied everything metal and steel, including the following:
- Titanium
- 4130 steel
- Tungsten
- Beryllium
- Nickel silver
Crown Valley also offers wires, bearings, rivets, pipe fittings, and lock washers. Based in Riverside, California, this manufacturer/distributor grosses $6 to $10 million in annual revenue. In addition, it provides same-day/next-day shipping.
Objective
The owners of Crown Valley Metal & Supply want to find a cost-efficient way to move their products faster through all their channels in a seamless process.
Challenges
Currently, this company uses 11 integration tools, resulting in parallel multichannel. This arrangement requires an overabundance of staff involvement and causes a progressive strain on their relationship with their trade partners.
Solution
The Crown Valley Metal & Supply case is an excellent example of how Lumino's omnichannel orchestration can help a company to :
- Move products faster without confusing multichannel configurations
- Save money in labor and operation costs through all possible channels
- Maintain a seamless process
- Strengthen ties with trading partners by providing better engagement for them
Along with the features already mentioned, Lumino provides omnichannel orchestration with BI Analytics, Integration Performance Panel, and a Smart Alert Engine. In addition, it fortifies sound decision-making and trend analysis with non-stop internal visibility and aggregation of vital data.
Case Example 4 – Rainbow's End Furniture
For ten years, Rainbow's End Furniture has averaged about $160 million a year by catering to customers who prefer to shop online but like to test the furniture before they buy. Their "Go Pass" platform allows customers to compile a shopping list online before visiting a nearby brick-and-mortar location.
After a customer arrives, a sales team member accesses the list and leads the customer to real-life furniture. Also, an in-store shopper can build an online shopping cart and access additional information online. Not only does this feature significantly enhance customer experience, but it has also increased the furniture companies' shopping conversions.
Objective
Although Rainbow's End has a good DAM ecosystem, managers want to add AI and Robotic Process Automation (RPA) solutions to optimize their marketing, operations, and customer experience capabilities. They seek to do this with minimal downtime and disruption. Upon implementation, Rainbow End's AI and RPA solutions can deliver many benefits, such as:
- Optimizing product pricing decisions and product placement with Al consumer behavior tracking and predictive analytics
- Automating inventory management with inventory robots that notify staff of low stock or misplaced merchandise and help prevent profit loss in real-time
- Using AI inferencing to use customer engagement and interest for intelligent display ads in real-time
- Freeing human staff from monotonous, non-impact tasks like data entry, allowing them to use more creativity and be responsive to essential events
Challenges
Prevalent concerns about disrupting the furniture business's current DAM ecosystem have stalled any system advancement. Also, Rainbow End's leaders believe their digital system lacks the centralization necessary to take on more software solutions.
Solution
There is no need for Rainbow End's managers to feel paralyzed by their current digital configuration. In one tool, Lumino by Ariox allows users to manage omnichannel systems in-house, including reconfiguring their system as it stands. Lumino is a next-level solution that transforms a complex web of connections into an organized, straightforward, and repeatable configuration. As a result, it would allow Rainbow's End's staff to make omnichannel integration on-demand.
What to Do Now?
The solution to rapidly deploying a digital highway is here today. Lumino by Ariox is an integration solution that put simple controls in your team members' hands to manage a powerful collaboration of state-of-the-art software solutions, including AI/MI, CSM, RPA, and more. To investigate further, take the time to tour Lumino by Ariox, the one platform with infinite possibilities.
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